The new Oliviero Toscani
campaign on integration

Two photographs.

A class of twenty-eight children. They represent thirteen different nationalities from four continents.
They have their future ahead of them.

Ten children – from Burkina Faso to the Philippines, from Italy to Senegal – are gathered round a teacher who’s reading Pinocchio.
They’re totally engrossed in the story, listening carefully. The new Benetton campaign by Oliviero Toscani renews a theme – integration – that has long been dear to the Benetton brand, imbuing it with new meaning and urgency. “Integration is a major issue in our world today,” says the photographer. “The future will hang on how, and to what extent, we use our intelligence to integrate with others and to overcome fear.”