James &
Other Apes

The shot is taken by photographer James Mollison, who took portraits of gorillas, chimpanzees, bonobos and orangutans in nature reserves in Asia and Africa in 2004. Mollison’s images have become part of “James & Other Apes”, a United Colors of Benetton communication campaign, which was created with the support of the Jane Goodall Institute, founded by the renowned primatologist and animal rights activist. The campaign took form in a series of posters, a book and an exhibition at the Museum of Natural History in London and marked a further step in the brand’s exploration of the concept of race and extended it to the animal kingdom.