Enhancing the form of every woman’s figure: this is the concept behind United Colors of Benetton’s new Denim collection. A wide choice of original, versatile models bring out the best in the contours of your body and make the most of your femininity.

Not to be missed are two new exclusive creations: the denim Pin Up. Lift and the denim Pin Up. Shape, designed to make the most of your figure.

And the United Colors of Benetton’s new men’s denim collection will keep every man happy. There are fits and finishes for every occasion, regardless of the trend of the season, so you can enjoy making your own choice and have the pleasure of wearing jeans tailored to your own look.

Choose your denim fit with the United Colors of Benetton Denim Fit Guide.