Today and tomorrow, 15th and 16th September Alessandro Benetton launches two innovative new concept stores in Poland, one in Warsaw and the other in Cracow, characterized by an interior design concept that creates a feeling of lightness and radiance, showcasing Benetton’s colourful collections to best effect while creating a welcoming, almost domestic setting for customers.

Architecture and design which attest again the Group’s on-going investment in modernity and sustainable development – elements which have always been integral to Benetton’s business culture.