Benetton is about to single-handedly alter all preconceived notions about the sweater.

Sure, everyone knows sweaters are comfortable, and offer necessary protection against nature’s elements, but did you ever consider a sweater as the natural selection for a hot date or as a way to show off your God-given curves? No need to hide under those loose winter knits, Benetton’s new exclusive knitwear technology called “Pin Up” will have women embracing their curves during all seasons.

As the leaders in knitwear, Benetton designers considered the 3-dimensional form when developing the technology for “Pin Up”, allowing its wearer to stay ahead of the curve by enhancing the bust and waist. The magic-making technique eliminates the extra fabric that can conceal a woman’s sultry curves and adds carefully placed stitching that is nearly invisible to the naked eye. Don’t take our word for it; the alluring knits need to be worn to fully comprehend just how they’ll compliment the figure. “Pin Up” hits select stores in early October, and releases full-swing in November. Stop by a Benetton store to try “Pin Up” on for size!

The sexy “Pin Up” sweaters are offered in an inspiring variety of designs and colors, so that all Benetton fans can find the perfect figure-flattering style. Styles include a short sleeve crew-neck that can be worn under the button-down cardigan. Additional styles consist of a saucy scoop-neck and a more demure cowl-neck. An array of colors will be available, so make sure to stock up and grab a neutral as well as a fashionable color selection. The assortment will be comprised of red, blue, green, white, grey and black.

Hot tips on how to wear “Pin Up”:

- Although the short sleeve crew-neck can be paired with the cardigan, a sexy alternative is to wear the cardigan on its own. Unbutton the top two and bottom button, and you’ll have a look that’s body hugging and modern all at once.

- If you have a more boyish figure, opt for the scoop-neck version. The scoop-neck will draw attention to your collarbone giving the appearance of broader shoulders and the illusion of a more pronounced waist.

- Wear a pair of high-waisted jeans with any of the “Pin Up” styles. The knit will add dimension to your bust while nipping in at the waist, and the denim will lengthen line of your leg to new heights.

- Yes, “Pin up” is suitable for the workplace environment, too! Pair a “Pin Up” style with a pencil skirt that narrows in at the knee or add the partially buttoned cardigan over a shift dress for a sexy yet subtle look.