Starts the worldwide communication campaign UNHATE, supported by Benetton Group.

Object: the aim of contrasting the culture of hatred and promoting closeness between peoples, faiths, cultures, and the peaceful understanding of each other’s motivations.

The central theme is the kiss, the most universal symbol of love, between world political and religious leaders.

Today, 16 November 2011, at 13:30 Alessandro Benetton, Executive Deputy Chairman of Benetton Group, presented, in a worldwide preview, the UNHATE campaign, which is the first initiative by the newly-formed foundation of the same name, in Paris, at the flagship store in Boulevard Haussmann.

Mr. Benetton declared: “At this moment in history, so full of major upheavals and equally large hopes, we have decided, through this campaign, to give widespread visibility to an ideal notion of tolerance and invite the citizens of every country to reflect on how hatred arises particularly from fear of ‘the other’ and of what is unfamiliar to us. Ours is a universal campaign, using instruments such as the internet, the world of social media, and artistic imagination, and it is unique, in that it calls the citizens of the world to action.”

The UNHATE communication project includes a series of coordinated initiatives and events, starting today in the main newspapers, periodicals and websites around the world.

For more information: http://www.unhatefoundation.org/