The new United Colors of Benetton fashion campaign launches in South Korea today, with a new face for the local market: Boa, a South Korean singer, joins the nine personalities who, with their commitment and cosmopolitan approach, embody the spirit of the new Spring/Summer 2013 collection.

Launched in Paris on 23rd January, the new fashion campaign once again places color at its centre, with a new interpretation that uses the original stories of an international team of ambassadors to illustrate United Colors of Benetton’s passion, innovation and openness to the world.

The Lana Sutra art project was presented today in Seul: Erik Ravelo, the Cuban creator of the works, described to the guests the project which embodies the Benetton Group’s traditional and new values such as genuineness, a passion for art and a focus on the new world geography, held metaphorically together by the woollen thread and by colour, the two founding elements of United Colors of Benetton, an inclusive brand whose “personal” fashion is created by publicly bringing into play issues which involve everyone in the world, in a true-life style. (more…)