Light, colorful, fun, practical, trendy… What are we talking about? Spring trousers made by United Colors of Benetton!

For him and for her, they can not miss in your wardrobe: paired with a T-shirt or a super trendy shirt, it doesn’t matter, they match with everything!

Come on to enjoy the party, party trousers are waiting for you in all United Colors of Benetton stores!

The new United Colors of Benetton fashion campaign launches in South Korea today, with a new face for the local market: Boa, a South Korean singer, joins the nine personalities who, with their commitment and cosmopolitan approach, embody the spirit of the new Spring/Summer 2013 collection.

Launched in Paris on 23rd January, the new fashion campaign once again places color at its centre, with a new interpretation that uses the original stories of an international team of ambassadors to illustrate United Colors of Benetton’s passion, innovation and openness to the world.

We chose a team of world citizens to share the story of our passion, our thirst for innovation, and our desire to reach out to the world. Nine personalities, nine different shades, to paint our future.

Over three days of photo shoot at the Pin Up Studio in Paris, nine ambassadors for life and for style, distinguished by their multiculturalism, cosmopolitan spirit and social commitment, shared their interpretation of colour; a chromatic reflection of the talent and character which led them into the global limelight.

Discover the new Spring Summer 2013 United Colors of Benetton campaign.

The images from the campaign will become a limited edition T-shirt that will be sold across the world, online at shop.benetton.com and in flagship United Colors of Benetton stores. All proceeds raised from the sale of the T-shirts will be donated in support of the activities of the UNHATE Foundation.