The Augmented Reality, or AR, is an interactive reality; an innovation, that broadens the reading experience through contact with a world where real and virtual merge.

Just look for the black-and-white code on the catalogue and focus on it with a webcam. This opens the way to a new animated dimension: the text will expand and turn into a video and moving images, through which United Colors of Benetton narrate the new 2010 Spring/Summer Collection.