Soft, exuberant and exuding summer. Is the new United Colors of Benetton terrycloth collection.

Rays, flowers and fireworks tinge beaches with orange, green, light blue and pink hues. For those who do not like getting lost, long white roads lead to the beach, flanked by highly-coloured horizontal and diagonal lines.

What happens when a towel turns into its label? Just to find out in a series of three towels, equipped with their own care instructions. Just take another step and you'll land in a field where Benetton's best ideas grow together with daisies.

Products available in specialized shops of selected countries.

For info on where to buy: infolicensing@benetton.it