Us and you, a million times

December 20th, 2011.

Autumn/Winter 2011-12 United Colors of Benetton News - You and us, a milion times

We have just reached a million Facebook fans.

Thank you for a 1.000.000 good reasons: you.

Thank you for your support, for your comments, for keeping us close on Facebook everyday. Thank you for all this and a million other things, but above all … thank you for being part of us!

 Always updated on the Benetton world!

December 20th, 2011.

Autumn/Winter 2011-12 United Colors of Benetton News - Always updated on the Benetton world!

News, promotions, events, new collections and lots of useful info: this is the newsletter that will keep you up-to-date with what’s going on in the Benetton world.

You will receive our news in the easiest and most practical way, directly on your computer, tablet or smartphone. Stay in touch whenever you want and don’t miss out on any of our fantastic opportunities.

Subscribe through your Facebook account or using the form and enter the Benetton world.

 Benetton world on iPad, Android and Blackberry

December 6th, 2011.

Autumn/Winter 2011-12 United Colors of Benetton News - Benetton world on iPad, Blackberry and Android.

United Colors of Benetton continues its journey in the app world and reaches iPad, Android and Blackberry too.

View the collections and share your favourite looks with your friends; discover all the latest news and search the nearest store to you, directly from your device. And if you want some music, you can tune into the integrated United Colors of Benetton web radio.

The Benetton world, now also for iPad, Android and Blackberry.

Find out more here.

 Travel with United Colors of Benetton

November 30th, 2011.

Autumn/Winter 2011-12 United Colors of Benetton news - Travel with United Colors of Benetton

What is more beautiful at this time of year than visiting cities like New York, London and Milan under a blanket of snow? Once again this winter, we are thinking of your holidays and propose a new trolley for your travels.

Black or white and with a colourful map printed on it, the new United Colors of Benetton trolley is sure to stand out from the crowd. And the size? Perfect for your shorter journeys too.

Celebrate your holidays with us, travel with United Colors of Benetton.

 A Tween winter

November 22nd, 2011.

Autumn/Winter 2011-12 United Colors of Benetton News - A Tween winter

The new Autumn/Winter 2011-12 Tween collection is here.

The Autumn/Winter 2011-12 kid collection is enriched by the Tween line for 6-14 year-olds: a sophisticated style (with a hint of a smile) that lets the younger ones feel a little more grown up.

Tween skirts, t-shirts, trousers and dresses accompany them to the city, like every other citizen of the world: the clothes are a mix of military green, black and white tones with a touch of blue, purple and red. A collection with a trendy, urban style for all the kids who, with a smile, would like to be grown up.

Take a look at the collection and browse the catalogue.

 Contrasting the culture of hatred: UNHATE

November 16th, 2011.

Starts the worldwide communication campaign UNHATE, supported by Benetton Group.

Object: the aim of contrasting the culture of hatred and promoting closeness between peoples, faiths, cultures, and the peaceful understanding of each other’s motivations.

The central theme is the kiss, the most universal symbol of love, between world political and religious leaders.

Today, 16 November 2011, at 13:30 Alessandro Benetton, Executive Deputy Chairman of Benetton Group, presented, in a worldwide preview, the UNHATE campaign, which is the first initiative by the newly-formed foundation of the same name, in Paris, at the flagship store in Boulevard Haussmann.

Mr. Benetton declared: “At this moment in history, so full of major upheavals and equally large hopes, we have decided, through this campaign, to give widespread visibility to an ideal notion of tolerance and invite the citizens of every country to reflect on how hatred arises particularly from fear of ‘the other’ and of what is unfamiliar to us. Ours is a universal campaign, using instruments such as the internet, the world of social media, and artistic imagination, and it is unique, in that it calls the citizens of the world to action.”

The UNHATE communication project includes a series of coordinated initiatives and events, starting today in the main newspapers, periodicals and websites around the world.

For more information: http://www.unhatefoundation.org/

 Benetton iPad case, the woollen thread that weaves technology

November 9th, 2011.

Autumn/Winter 2011-12 United Colors of Benetton News - Benetton iPad Case

Tradition and advanced technology can be perfectly mixed and integrated even today: United Colors of Benetton has created an exclusive iPad case in soft and colourful wool, ideal for those who want to carry their gem around with truly unique and original style.

(more…)

 Wool and Love in the empire of the Rising Sun: Lana Sutra reaches Korea

November 9th, 2011.

The Lana Sutra art project was presented today in Seul: Erik Ravelo, the Cuban creator of the works, described to the guests the project which embodies the Benetton Group’s traditional and new values such as genuineness, a passion for art and a focus on the new world geography, held metaphorically together by the woollen thread and by colour, the two founding elements of United Colors of Benetton, an inclusive brand whose “personal” fashion is created by publicly bringing into play issues which involve everyone in the world, in a true-life style. (more…)

 Show us the PIN UP in you

October 12th, 2011.

United Colors of Benetton news - Show us the PIN UP in you!

Have you just bought a PIN UP sweater and can’t wait to show your friends how it looks? Well you can right now, just go to our Facebook fan page.

Wear your United Colors of Benetton PIN UP sweater and take a picture of yourself. Upload it and join the PIN UP photo gallery!

What are you waiting for? Show us the PIN UP in you.

 

Find out all the PIN UP details here.

 The world of United Colors of Benetton on your iPhone

September 29th, 2011.

United Colors of Benetton iPhone App.

United Colors of Benetton’s digital adventure reaches the Apple App Store: now you can view all the collections at any time on your smartphone and share all your favourite images.

The iPhone app keeps you up to date on all the latest news from the world of United Colors of Benetton and will point you in the direction of the nearest store to satisfy your craving for shopping, wherever you are.

Want some music? Why not tune into United Colors of Benetton radio via the app and brighten your day, anytime it suits you.