The new United Colors of Benetton fashion campaign launches in South Korea today, with a new face for the local market: Boa, a South Korean singer, joins the nine personalities who, with their commitment and cosmopolitan approach, embody the spirit of the new Spring/Summer 2013 collection.

Launched in Paris on 23rd January, the new fashion campaign once again places color at its centre, with a new interpretation that uses the original stories of an international team of ambassadors to illustrate United Colors of Benetton’s passion, innovation and openness to the world.

We chose a team of world citizens to share the story of our passion, our thirst for innovation, and our desire to reach out to the world. Nine personalities, nine different shades, to paint our future.

Over three days of photo shoot at the Pin Up Studio in Paris, nine ambassadors for life and for style, distinguished by their multiculturalism, cosmopolitan spirit and social commitment, shared their interpretation of colour; a chromatic reflection of the talent and character which led them into the global limelight.

Discover the new Spring Summer 2013 United Colors of Benetton campaign.

The images from the campaign will become a limited edition T-shirt that will be sold across the world, online at shop.benetton.com and in flagship United Colors of Benetton stores. All proceeds raised from the sale of the T-shirts will be donated in support of the activities of the UNHATE Foundation.

How time flies… The festive season is just around the corner.

Are you already thinking about what gifts to give? We are too and we have a number of fantastic ideas for all of you…

Woollen iPad case, iPhone cases and headphones for listening to your favourite tunes. Would you rather a touch of vintage?
Then here is the receiver you can connect to your Smartphone, or one of those landline phones that are a part of history.
Colourful, just like never before.

Or some warm jumpers for your four-legged friends… cute, don’t you think?
Along with the Benetton shopping bags – we’ve made them even bigger!

And finally, a lovely warm cup of tea in our multi-coloured cups along with the woollen cup cosies – in pure Benetton style.
This makes finding the perfect gift that much easier.

Find out all the gift ideas.

It’s sale time in United Colors of Benetton stores*.

Call in from 2 November and you’ll find discounts of up to 30% on selected items from the Kids Autumn 2012 Collections.

Don’t miss your chance!

The first official United Colors of Benetton online store is now open in the UK, Italy, France and Germany: shop.benetton.com

Lovers of the Benetton world can now buy their favourite items from the Woman, Man and Accessories directly on the web.

And this is only the first step: the store will open soon in other countries… Stay tuned!

A new update to the Benetton app, which is now lighter to help speed up your downloads wherever you are!

Browse and view the new Autumn/Winter 2012 collections directly on your smartphone or tablet: the update of the Benetton app for your favourite device is available now!

Download the new release from App Store, Android Market, Amazon Appstore e BlackBerry App World..

Enhancing the form of every woman’s figure: this is the concept behind United Colors of Benetton’s new Denim collection. A wide choice of original, versatile models bring out the best in the contours of your body and make the most of your femininity.

Not to be missed are two new exclusive creations: the denim Pin Up. Lift and the denim Pin Up. Shape, designed to make the most of your figure.

And the United Colors of Benetton’s new men’s denim collection will keep every man happy. There are fits and finishes for every occasion, regardless of the trend of the season, so you can enjoy making your own choice and have the pleasure of wearing jeans tailored to your own look.

Choose your denim fit with the United Colors of Benetton Denim Fit Guide.

From today the Benetton app update is available for your favourite device. Browse the new spring/summer 2012 collection directly from your smartphone or tablet.

Download the new release from App Store, Android Market, Amazon Appstore and BlackBerry App World.

The new season is just around the corner… discover the Spring/Summer 2012 woman, man, child and Undercolors collections.

United Colors of Benetton continues its journey in the app world and reaches iPad, Android and Blackberry too.

View the collections and share your favourite looks with your friends; discover all the latest news and search the nearest store to you, directly from your device. And if you want some music, you can tune into the integrated United Colors of Benetton web radio.

The Benetton world, now also for iPad, Android and Blackberry.

Find out more here.