Have you just bought a PIN UP sweater and can’t wait to show your friends how it looks? Well you can right now, just go to our Facebook fan page.
Wear your United Colors of Benetton PIN UP sweater and take a picture of yourself. Upload it and join the PIN UP photo gallery!
What are you waiting for? Show us the PIN UP in you.
Find out all the PIN UP details here.
United Colors of Benetton’s digital adventure reaches the Apple App Store: now you can view all the collections at any time on your smartphone and share all your favourite images.
The iPhone app keeps you up to date on all the latest news from the world of United Colors of Benetton and will point you in the direction of the nearest store to satisfy your craving for shopping, wherever you are.
Want some music? Why not tune into United Colors of Benetton radio via the app and brighten your day, anytime it suits you.
Over the next few months Colors Magazine will be collecting the most romantic moments of your life.
Kisses, caresses, arguments, sexual positions, letters and valentines: the Colors team is looking for suggestions, stories, pictures and videos about love in all its various forms.
What are you waiting for? We are curious to know your story.
Tell it to Colors Magazine.
Music and style to wear: the headphones made in Benetton have already become a cult object, the must-have trendy accessory ideal for listening to your favourite songs, the brand new Benetton Web radio or United Songs vol.1. the Summer 2011 compilation.
A great success confirmed by the 200,000 pieces already sold worldwide!
The headphones are now available in all Benetton shops with a new restyling and in five colourful versions – white, green, yellow, blue and fuchsia.
Benetton.com: new graphics, new content, news that always up-to-date and… fantastic Web Radio!
Starting today, you can look at the new men’s or women’s collection, choose the accessories that you like, read the latest posts to the United Blogs of Benetton or simply surf the Web listening to the coolest musical hits of the moment.
Benetton has selected a really special music play list for you that will be the ideal sound track for surfing, working or as the background for your leisure time.
Just click the icon on the side bar or the box on the home page, raise the volume as high as you like and enjoy the best-loved songs!
Enjoy!
The new season is almost here and Benetton is getting ready with a series of social initiatives.
They have to do with colour and wool, the Web and social media.
A contest. And a surprise event that we will tell you about soon.
For the time being, here’s what’s happening on the Web in the next few weeks:
1. on Facebook, an application that lets fans weave and colour their photos like wool, sharing them with the entire world;
2. a game on Twitter where you can talk about the colours of your own world #KnitYW;
3. the Foursquare brandpage shows all the places where there are fans.
4. A contest was started in the blog: our readers were asked to post an original comment on the subject “Benetton and wool”. From all those commenting, 3 readers will be selected and invited to participate as special guests at the September event.
Come play with us on Facebook, Twitter, Foursquare and the Benetton blog!
500,000 fans on Facebook, 50% growth since the beginning of the year and a whole dedicated team: Benetton is using social networking more and more through targeted initiatives based on a precise communications strategy.
Tens of thousands of contacts on Facebook – with over 55 million post views since January 2011 – thanks to numerous offers: from pages dedicated to products, like Blue Denim, Valentine’s day and Personal styles, which allowed fans to post their favourite articles of clothing on their wall, to applications and games like Colours of you, and initiatives such as the I’m Unique child casting call or the launch of United Songs of Benetton, which let’s users listen to, download and share the tracks of the new CD Benetton Spring Summer 2011.
Benetton is becoming increasingly more social, exploiting all the Web’s tools and platforms: Facebook, Twitter, Foursquare, You Tube and now, there’s United Blogs of Benetton.
The future is on the Web and so is Benetton
United songs of Benetton is the Facebook application that let’s you listen, download and share the new electro-dance songs written exclusively for Benetton by Francesco Novara and collected in the Benetton Spring Summer 2001 compilation.
A collection released June 21st on the occasion of the European Music Festival, which is enormously successful: the perfect sound track for a colourful summer all for dancing.
You will find songs like “Wrong”, “The sound” or “Limit”, which were featured in Benetton’s latest spring/summer 2011 campaign… so what are you waiting for?
Raise the volume of your speakers and enjoy the music with us!