We chose a team of world citizens to share the story of our passion, our thirst for innovation, and our desire to reach out to the world. Nine personalities, nine different shades, to paint our future.
Over three days of photo shoot at the Pin Up Studio in Paris, nine ambassadors for life and for style, distinguished by their multiculturalism, cosmopolitan spirit and social commitment, shared their interpretation of colour; a chromatic reflection of the talent and character which led them into the global limelight.
This is the new Spring Summer 2013 United Colors of Benetton campaign.
The images from the campaign have become a limited edition T-shirt that are sold across the world, online at shop.benetton.com and in flagship United Colors of Benetton stores. All proceeds raised from the sale of the T-shirts will be donated in support of the activities of the UNHATE Foundation.
Visit the Benetton Press Area to download the press release, high resolution images, videos and all the details of the project.
All the images from the new Spring Summer 2013 United Colors of Benetton Campaign!
The faces of the new United Colors of Benetton campaign.
Every face is a colour. And everyone interprets it their own way…
What is colour for you? This is how our campaign ambassadors see it!
It takes 9 people to interpret a colour and…
… a talent for bringing 9 colours to life!
