Whether you are into rock or pop, techno or hip-hop, alternative or classical: indeed, we are all different in our musical tastes. However, the love for music is one passion that unites all people regardless of their background.
United Colors of Benetton’s Fall-Winter 2013 product campaign centers on the world of music to portray how it unifies diversity – of people, identities, cultures and of their many melodies – therein lies our future.
The new campaign features the ‘good vibrations’ of six young talents who represent the best of today’s up and coming fashion and music icons. Through their melodies they express their personality; they share their life experiences and communicate with the world.
The campaign is the work of Mikael Jansson, and the protagonists are:
Sky Ferreira, Theophilus London, Lily McMenamy, Chloe Norgaard, Soo Joo Park e Louis Simonon.