B-Green

Out with plastic, in with liquid wood hangers.
Benetton hangers become eco-sustainable.

Benetton, in partnership with the Fraunhofer-Institut für Chemische Technologie in Pfinztal-Berghausen (Germany), has developed a green project for the production of liquid wood clothes hangers – 100% biodegradable and recyclable – and their introduction in the worldwide network of Benetton stores.

The result? Six hundred fewer tons of plastic in the environment in 2011.

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