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ON CANVAS

NEW CONCEPT STORE

“On Canvas” is its name, and it’s the new concept store from United Colors of Benetton, which kicked off last 15 April in Milan’s Duomo Square. This very same format has already been adopted by the stores in Florence and Verona, as well as crossing international boundaries into the French store in Nice, for a complete restyling of the way we shop. The next one to follow will be in the Russian capital of Moscow, with many more in line thereafter, whether in Italy or all over the world.

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UNDERCOLORS COLLECTION

VIVA BRAZIL

A green and gold wave is sweeping the world of fashion off its feet during summer 2014. Count Undercolors of Benetton ready for kick-off with a beachwear line inspired by the World Cup of football, which draws inspiration from its South American host country.

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